In Master Linji [Rinzai]'s time, some Buddhist terms were used so often they became meaningless. People chewed on terms like "liberation" and "enlightenment" until they lost their power. It's no different today. People use words that tire our ears. We heat the words "freedom" and "security" on talk radio, telelvision, and in the newspaper so often that they've lost their effectiveness or their meaning has been distorted. When words are overused, even the most beautiful words can lose their true meaning. For example, the word "love" is a wonderful word. When we like to eat hamburger, we say, "I love hamburger." So what's left for the meaning of the word "love"?
- Thich nhat hanh, Tricycle issue 65
Venerate the words, or they'll loose their meaning...